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Industry statistics

Roofing industry statistics 2026

How many roofing contractors there are in the US, what they take in, how many people they employ, what roofers earn and how often American homes need roof work. Official numbers from the U.S. Census Bureau, HUD and BLS, each with its source and year.

Updated October 27, 2026 · NAICS 238160 (Roofing Contractors) · SOC 47-2181 (Roofers)

Key numbers

  • 25,519

    roofing contractor locations with paid employees.

    2023Census, County Business Patterns [1]

  • 215,242

    people worked at roofing contractors.

    2023Census, County Business Patterns [1]

  • $69.91 billion

    revenue of roofing contractors with paid employees.

    2022Census, 2022 Economic Census [2]

  • $55,440

    median annual pay for roofers.

    May 2025BLS, Occupational Outlook Handbook [3]

  • 8.3 million

    roofing projects by homeowners in the two years before the survey.

    2023Census/HUD, American Housing Survey [4]

The industry

Roofing contractors in numbers

Roofing contractors fall under NAICS 238160. Both the number of locations and the number of employees grew from 2022 to 2023, and most roofing businesses are small.

  1. 25,519

    roofing contractor locations with paid employees, up from 24,532 in 2022.

    2023Census, County Business Patterns; Census, County Business Patterns 2022 [1][5]

  2. 215,242

    people worked at roofing contractors in mid-March, up from 204,998 a year earlier.

    2023Census, County Business Patterns; Census, County Business Patterns 2022 [1][5]

  3. $15.19 billion

    in annual payroll at roofing contractors.

    2023Census, County Business Patterns [1]

  4. 16,661

    of the 25,519 locations (65.3%) had fewer than 5 employees.

    Calculation2023StrideRank calculation from Census, County Business Patterns (share of all locations) [1]

  5. $69.91 billion

    revenue of roofing contractors with paid employees, run by 24,082 firms.

    2022Census, 2022 Economic Census [2]

  6. $508.4 million

    spent by roofing contractors on advertising and promotional services, 0.73% of their revenue.

    Calculation2022StrideRank calculation from Census, 2022 Economic Census (advertising divided by revenue) [2]

The Census Bureau’s national file of businesses without employees has no separate line for roofing, so solo roofers are not counted here.

Workers & wages

Roofer jobs and pay

Most roofers work for roofing contractors, and a large share work for themselves. Roofers earn more than the median of all occupations.

  1. 166,900

    jobs as roofers.

    2025BLS, Occupational Outlook Handbook [3]

  2. $55,440

    median annual pay for roofers. The lowest 10% earned less than $37,460, the highest 10% more than $81,720.

    May 2025BLS, Occupational Outlook Handbook [3]

  3. $50,980

    median annual pay of all occupations, for comparison.

    May 2025BLS, Occupational Outlook Handbook [3]

  4. 72%

    of roofers work for roofing contractors; 20% are self-employed and 3% work in construction of buildings.

    • Roofing contractors72%
    • Self-employed20%
    • Construction of buildings3%

    2025BLS, Occupational Outlook Handbook [3]

  5. $70,550

    payroll per employee at roofing contractors.

    Calculation2023StrideRank calculation from Census, County Business Patterns (annual payroll divided by employees) [1]

Homes

Roof problems and roof projects in US homes

The American Housing Survey asks households about roof leaks and damage, and homeowners about the projects they paid for. By spending, roofing is the largest home improvement category in the survey.

  1. 8.3 million

    roofing projects by homeowners in the two years before the survey, with $93.52 billion in total spending.

    2023Census/HUD, American Housing Survey [4]

  2. $11,610

    spent on average per roofing project.

    2023Census/HUD, American Housing Survey [4]

  3. 11.3%

    of all homeowner improvement spending went to roofing ($93.52 billion of $826.97 billion), the largest project category, ahead of kitchen remodeling ($83.06 billion) and HVAC ($82.44 billion).

    Calculation2023StrideRank calculation from Census/HUD, American Housing Survey (roofing spending divided by spending on all projects) [4]

  4. 5.8 million

    households had a roof leak in the last 12 months, 4.4% of 133.2 million occupied homes.

    Calculation2023StrideRank calculation from Census/HUD, American Housing Survey (share of all occupied homes) [6]

  5. 3.6 million

    occupied homes had missing roofing material, 1.9 million a sagging roof and 1.5 million a hole in the roof.

    • Missing roofing material3.6 million
    • Sagging roof1.9 million
    • Hole in roof1.5 million

    2023Census/HUD, American Housing Survey [6]

These are survey estimates from samples; the Census Bureau publishes a margin of error with each. Project counts include work homeowners did themselves.

Outlook

Job outlook for roofers

BLS expects roofer jobs to grow faster than the average for all occupations over the next decade. Most openings come from workers who retire or change jobs.

  1. 5%

    projected growth from 2025 to 2035, from 166,900 to 175,600 jobs (+8,800), faster than the average for all occupations.

    2025–2035BLS, Occupational Outlook Handbook [3]

  2. 12,000

    openings for roofers projected each year, on average, over the decade.

    2025–2035BLS, Occupational Outlook Handbook [3]

Survey data

How customers find a local business

These numbers come from consumer surveys, not from official statistics. They describe local customers in general, including homeowners looking for a roofer, and are labeled as surveys.

  1. 97%

    of consumers read reviews for local businesses.

    Survey2026BrightLocal survey [7]

  2. 41%

    of consumers “always” read reviews when browsing for businesses.

    Survey2026BrightLocal survey [7]

  3. 71%

    is Google’s share as a review source, down from 83% in 2025.

    Survey2026BrightLocal survey [7]

  4. 45%

    use ChatGPT or other generative AI tools for local recommendations, up from 6% the year before.

    Survey2026BrightLocal survey [7]

  5. 47%

    won’t use a business with fewer than 20 reviews, and 31% will only use a business rated 4.5 stars or more.

    Survey2026BrightLocal survey [7]

  6. 89%

    expect business owners to respond to reviews; 74% only care about reviews written in the last three months.

    Survey2026BrightLocal survey [7]

  7. 54%

    are most likely to visit a business’s website after reading positive reviews.

    Survey2026BrightLocal survey [7]

  8. 76%

    of people who searched on a smartphone for something nearby visited a business within a day, and 28% of those searches led to a purchase.

    Survey2016Google survey, 2016 [8]

The Google numbers are from 2016, so read them as a direction, not as today’s share.

Cite this page

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Sources

Sources and method

All sources accessed October 27, 2026. Each number above links to its source by number.

How we built this page

  • Only official or primary sources: federal agencies and the original publisher of a survey.
  • Numbers StrideRank worked out from a source, such as shares, changes and pay per employee, are labeled “StrideRank calculation”.
  • Survey results are labeled as surveys, with the publisher and year.

Left out on purpose

  • Market-size figures from paid research firms and trade groups, because their methods cannot be checked.
  • A count of roofers without employees, because the national nonemployer file does not list roofing separately.
  1. Official data

    U.S. Census BureauCounty Business Patterns 2023 (U.S. file, establishments with paid employees)

    Employment as of mid-March; establishments with paid employees only.

    census.gov(opens in a new tab)
  2. Official data

    U.S. Census Bureau2022 Economic Census, Construction: Selected Statistics for the U.S. (EC2223BASIC)

    Revenue, firms and purchased advertising for employer establishments. Table also on data.census.gov as ECNBASIC2022.EC2223BASIC.

    www2.census.gov(opens in a new tab)
  3. Official data

    U.S. Bureau of Labor StatisticsOccupational Outlook Handbook: Roofers

    SOC 47-2181. Pay data from Occupational Employment and Wage Statistics (OEWS), May 2025; projections 2025–35.

    bls.gov(opens in a new tab)
  4. Official data

    U.S. Census Bureau / HUD2023 American Housing Survey, Table C-16-OO: Home Improvement Costs—Owner-Occupied Units (national)

    Table Creator estimates as listed in the table specifications file (sheet “Home Improvement Costs”). Projects in the two years before the interview, done by the owner or hired out.

    www2.census.gov(opens in a new tab)
  5. Official data

    U.S. Census BureauCounty Business Patterns 2022 (U.S. file)

    www2.census.gov(opens in a new tab)
  6. Official data

    U.S. Census Bureau / HUD2023 American Housing Survey, Table C-05-AO: Housing Quality—All Occupied Units (national)

    Table Creator estimates as listed in the Census Bureau’s 2023 AHS table specifications file (sheet “Housing Quality”). Survey estimates with a 90% margin of error.

    www2.census.gov(opens in a new tab)
  7. Survey

    BrightLocalLocal Consumer Review Survey 2026 (published February 11, 2026)

    Industry survey: representative panel of 1,002 US adult consumers via SurveyMonkey.

    brightlocal.com(opens in a new tab)
  8. Survey

    Google / Think with GoogleHow Mobile Search Connects Consumers to Stores (Purchased Digital Diary, May 2016)

    Survey of 1,000 smartphone users, of them 634 local searchers. Older data, dated 2016.

    thinkwithgoogle.com(opens in a new tab)
Run the free audit
How many roofing companies are there in the US?

The Census Bureau counted 25,519 roofing contractor locations with paid employees in 2023 (County Business Patterns, NAICS 238160), with 215,242 employees. 65.3% of them had fewer than 5 employees.

How big is the roofing industry?

Roofing contractors with paid employees had $69.91 billion in revenue in 2022, according to the 2022 Economic Census. Homeowners spent $93.52 billion on 8.3 million roofing projects in the two years before the 2023 American Housing Survey.

How much do roofers make?

The median annual pay for roofers was $55,440 in May 2025, according to BLS, compared with $50,980 for all occupations.

How common are roof leaks?

5.8 million households had a roof leak in the last 12 months, according to the 2023 American Housing Survey. That is 4.4% of all occupied homes.

Can I use these statistics?

Yes. Every number links to its original source, so you can check it and cite the agency directly. If this page helped you, a link back to it as the place you found the numbers is appreciated.

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