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SEO for HVAC companies

Win the heat wave. Win the cold snap.

HeatSep – FebExample articleFurnace not turning on? 6 checks before you call

Example search topics by season

  • furnace not turning on
  • heater smells like burning
  • heat pump vs furnace
  • furnace short cycling
  • furnace blowing cold air
Example

StrideRank researches what homeowners in your service area search, writes the articles and publishes them on your website — every week, before the season turns.

Free audit in under a minute · no account needed

  • No contract
  • Cancel any time
  • Articles stay on your site

Plans from $57/month · 3-day free trial

See the HVAC year
The HVAC year

Your busy season starts ranking now.

Cooling searches climb in March and April and peak in July. Heating searches climb in September and October and peak in January. SEO is slow — that's exactly why it has to start before the phones do.

Cooling searchesHeating searchesIllustrative shape, not measured values.
Publish hereweeks before the wave
Publish hereweeks before the wave
Illustrative shape, not measured values.Seasonal pattern: WebFX analysis of Ahrefs data, via Stacker (Feb 2026) (opens in a new tab)
What your customers type

Symptoms, costs, decisions. Not trade terms.

Homeowners search the way they talk. Each of these questions can become an article on your site — written for your town.

  • ac blowing warm air
  • furnace short cycling
  • heat pump vs furnace
  • ac repair cost
  • repair or replace ac
  • thermostat blank
  • burning smell from vents
  • how often should hvac be serviced
  • mini split vs central air
  • what size ac do i need
  • furnace making banging noise
  • is an hvac maintenance plan worth it

  • Emergency

    • ac not cooling
    • furnace blowing cold air
    • water leaking from ac unit
    • carbon monoxide alarm furnace

    Example articleFurnace blowing cold air? What to check first

  • Cost

    • ac repair cost
    • new ac unit cost
    • furnace replacement cost
    • heat pump installation cost

    Example articleWhat an AC repair costs in your town, and why

  • Repair or replace

    • repair or replace ac
    • how long do ac units last
    • seer2 rating explained
    • what size ac do i need

    Example articleRepair or replace: a 15-year-old system, honestly

  • Heat pumps & rebates

    • heat pump vs furnace
    • dual fuel worth it
    • heat pump rebate in my state
    • heat pump in cold weather

    Example articleHeat pump or furnace for our winters?

  • Maintenance

    • what is in an ac tune-up
    • furnace filter how often
    • hvac maintenance plan worth it
    • furnace tune-up checklist

    Example articleWhat our fall furnace tune-up includes

  • Indoor air

    • whole house dehumidifier
    • uv light hvac worth it
    • merv rating for allergies
    • dust from vents

    Example articleAllergies at home? What your HVAC filter can do

Typical phrasings, not your numbers. Your real list comes from keyword research for your service area — with search volume and difficulty.

Example articles

Written for your town. Checked for 2026.

Two example articles for a made-up company. Claims are checked against sources before anything goes out, and the sources are linked in the article.

desertair.example/blog/ac-not-cooling-mesaExample

Blog · Cooling

AC running but not cooling in Mesa? 7 causes and when to call

By Desert Air Co. · Mesa, AZ · made-up company

The fan is running, the air is moving, and the house keeps getting warmer. Rooftop units in the desert work harder than almost anywhere — here is what to check before you call.

1. A clogged air filter

AC down in Mesa?Call Desert Air Co. or send a request.
Call now

FAQPage Should I turn my AC off if it isn't cooling?

Related: AC repair in Mesa →

  1. Local detail Written for your town: its climate, its houses, the way people there search.
  2. Lead box Your phone number and request form at the end of every article.
  3. FAQ schema Structured data, so Google can read the questions and answers.
  4. Internal link Links to your service pages, where readers book.
desertair.example/blog/heat-pump-tax-credit-2026Example

Blog · Heat pumps

Is there still a federal tax credit for heat pumps in 2026?

By Desert Air Co. · Updated October 2026 · made-up company

Outdated since January 1, 2026Get 30% back with the federal tax credit!

The federal 25C credit doesn't apply to heat pumps placed in service after December 31, 2025. Source: IRS (opens in a new tab)

As of October 2026

Some state and utility programs may still help with the cost. Here is what changed, and how to check what applies where you live.

State rebates vary — checked per state, never assumed.

  1. Source linked Every fact points to where it comes from — here, the IRS.
  2. Dated Rules change. The article says when it was last checked.

Examples for a made-up company (Desert Air Co.). Tax facts as of October 2026 — source: IRS FAQ on Public Law 119-21.

Where your calls come from

Rent every call, or own the answer.

Lead marketplaces, Google Local Services Ads and agencies all have their place. Here is how they differ from articles on your own website.

Lead marketplaces

You pay
Per lead or contact
Shared with other contractors
Can be — some send one request to several pros
When you stop paying
The leads stop
Contract
Depends on the platform
How fast it works
Right away

Google LSA

You pay
Per lead
Shared with other contractors
No — the call comes to you
When you stop paying
The leads stop
Contract
No contract — you set a budget
How fast it works
Right away

SEO agency

You pay
A monthly retainer
Shared with other contractors
No
When you stop paying
Ask who owns the content
Contract
Varies — read it before you sign
How fast it works
Months

StrideRank

Your own articles
You pay
From $57/month
Shared with other contractors
No — your site, your articles
When you stop paying
Articles stay on your website
Contract
Month to month, cancel any time
How fast it works
Months — SEO is slow, and we say so

Keep your LSA running. StrideRank builds what keeps working when you pause it.

StrideRank is not affiliated with Google.

Maintenance plans

Sell the tune-up before the first cold night.

Homeowners search what a tune-up includes and whether a maintenance plan is worth it. Articles that answer honestly fill the shoulder season — and every one ends with your lead box.

  1. ExampleWhat our fall furnace tune-up includes (and what it doesn't)
  2. ExampleIs an HVAC maintenance plan worth it? An honest breakdown
  3. ExampleHow often should HVAC be serviced in a dry climate?

Example titles for a made-up company. Your plan comes from your services and your approved keywords.

How it works

Four steps, once. Then it runs every week.

Set it up in one sitting. After that, articles go live on your site every week — with your approval, or on autopilot.

  1. Step 1 Analyze

    Enter your website

    We read your pages and learn your services, the equipment you list and your service area.

  2. Step 2 Approve

    Approve your keywords

    Cooling, heating, heat pumps, maintenance — built from what homeowners near you search. Keep, drop or add your own.

  3. Step 3 Connect

    Connect your site

    WordPress, Wix, Webflow, Shopify or a custom site — or we host the blog for you.

  4. Step 4 Publish

    New articles every week

    Approve each one first or let it run. Move cooling topics up in spring and heating topics in fall.

FAQ

Questions HVAC owners ask us.

Still unsure? Run the free audit on your own site.
I got burned by an SEO agency. Why is this different?

There is no long contract: you pay month to month and cancel any time. Every article lives on your own website where you can read it, and you see Search Console numbers from the first week — nothing hides behind a report you can't check.

How long until it brings calls?

SEO is slow — months, not days. Impressions in Search Console usually move within the first weeks; rankings and calls take longer, often two to three months, and longer for a new domain. That is why the time to start is before the season, not during it. Keep your LSA running in the meantime.

Will Google penalize AI-written articles?

Google ranks helpful content, no matter how it was written. What it penalizes is mass-produced pages with nothing new in them. Every article is researched for your services and your area, checked against sources and has to pass a quality check before it goes out.

I don't have time for this. How much work is it?

Enter your website, approve your keywords, connect your site. After that it runs. If you want to see everything first, review mode holds each article for your approval.

Who owns the articles?

You do. Everything we publish is yours, stays on your site if you cancel, and can be exported at any time.

Will it write about brands or financing I don't offer?

Only if your website says you offer them. Claims your site does not back up are left out of the articles.

Does it work with ServiceTitan or Housecall Pro?

It works next to them. The articles run on your website; calls and form requests reach your phone and inbox as usual. There is no direct integration today.

Can you guarantee the #1 spot on Google?

No. Nobody honest can — Google's own guide to hiring an SEO says the same. What we show you is every article we publish and what Search Console reports for it.

What does it cost?

Plans start at $57 a month, billed monthly. No setup call and no contract — see all plans on the pricing page.

Free SEO audit

See what homeowners near you search.

Enter your website. The free audit shows how Google sees your site today — in under a minute, no account needed.

Free audit in under a minute · no account needed

  • No call needed
  • No contract
  • Cancel any time

Plans from $57/month · 3-day free trial

StrideRank is not affiliated with Google. No ranking guarantees — nobody honest can give one.