SEO for law firms
People who need a lawyer usually start with a question, not a firm name. What happens after a DUI arrest, how long a personal injury claim takes, whether they need a will or a trust, what a landlord can legally keep from a deposit. Firms that answer those questions in plain language, for their state, are the ones prospective clients contact. StrideRank writes those articles for your practice areas and your jurisdiction, checks every figure against its sources, and waits for an attorney’s approval before anything is published, because legal content carries professional responsibility.
- Practice area pages exist, but the questions clients search are never answered.
- Attorney time is billable, so writing content keeps getting pushed back.
- Advertising rules make careless content a professional risk, not just a marketing one.
- Large directories outrank individual firms for most legal questions.
Questions clients search, by practice area
Searches look like "what happens at a first dui court date", "how long does a personal injury settlement take", "will vs living trust" with a state name, "can my landlord keep my security deposit" or "do I need a lawyer for a car accident". Research follows the practice areas on your website and your jurisdiction.
Example: a slice of a topic plan
Illustrative titles for a small litigation and estate firm: "What to expect after a DUI arrest", "Will or living trust: which one fits your family?", "Steps after a car accident that protect a claim", "How mediation works in a divorce", "What an executor actually has to do". Your plan follows your own approved keywords.
Built for attorney review
Approval mode is the sensible setting for a firm. Each article waits with its keyword, its sources and its quality check result until an attorney has read it. Your state bar’s advertising rules still apply to everything you publish, and you stay the one who decides what goes out.
General information, not legal advice
Articles are written as general information and do not promise outcomes, results or settlement amounts. Anything your website does not back up — past results, guarantees, fee promises — is excluded from the articles.
Common questions
- Does StrideRank give legal advice or review compliance?
- No. It writes and fact-checks informational articles. Compliance with your state’s professional rules remains the responsibility of the firm, which is why approval mode exists.
- Can it cover several practice areas?
- Yes. Keyword research covers each practice area on your website, and you choose which keywords make it into the plan.
- Will it mention case results?
- No, unless your website states them. Results your site does not back up are on the list of statements the writer must not make.