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SEO for roofing companies

When the hail stops, the searching starts.

Example: a homeowner's search after a storm, answered by an article on your website

  • what does hail damage look like on a roof — What hail damage looks like on a roof — from the ground
  • roof leaking after rain — Roof leaking after rain? What to do tonight
  • does insurance cover roof replacement — Will insurance pay for a new roof? How a claim works
  • hail damage roof
  • emergency roof tarp
  • repair or replace roof
  • metal roof vs shingles
  • roof replacement cost

StrideRank writes the roofing answers homeowners look for — hail damage, insurance claims, repair or replace — and publishes them on your site every week. Before storm season, and after it.

Free audit in under a minute · no account needed

  • No contract
  • Articles stay yours
  • Approve each one or let it run

Plans from $57/month · 3-day free trial

See the roofing year
Two kinds of search

After the storm, and before the new roof.

Some homeowners search with water coming through the ceiling. Others spend weeks on costs, materials and insurance. Your articles have to work for both.

Tonight

Water through the ceiling

They read for a minute, then call. The article that answers first — on your site — gets the inspection.

  • roof leaking after rain
  • emergency roof tarp
  • missing shingles after wind
  • hail damage roof
Example

What the article needs

  • Your number and inspection button at the top
  • Safe steps: stay off the roof, take photos
  • When to book a licensed roofer
Weeks

The new roof

Replacement, materials, insurance. Homeowners compare, read carefully and check who they let on the roof.

  • roof replacement cost
  • metal roof vs shingles
  • how a roof insurance claim works
  • how to choose a roofing contractor
Example

What the article needs

  • Options explained in plain words
  • Prices only from your site or with a source
  • Insurance steps — never a promise about the deductible

Typical phrasings, not your numbers. Your real list comes from keyword research for your service area.

The roofing year

Publish the storm answers before the storm.

Leak and emergency repair searches climb with the winter storms from November to January. Replacement and inspection searches follow project planning in spring and late summer. New pages take time to be found — so storm topics go into your plan weeks ahead.

Leaks & emergency repairReplacement & inspectionIllustrative shape, not measured values. Hail season varies by region.
Publish hereweeks before the wave
Publish hereweeks before the wave
Illustrative shape, not measured values. Hail season varies by region.Seasonal pattern: WebFX analysis of Ahrefs data, via Stacker (Feb 2026) (opens in a new tab)
What you get

Storm topics before the season. Every number in one place.

Insurance and replacement articles run all year; storm and leak topics go live before the season turns. You see what Google shows for each article, and which ones bring inspection requests.

Lone Star Roof Co. · DashboardExample

Topic plan for the year

  1. FebHow to check your roof after winterroof inspection after winterLive
  2. MarImpact-resistant shingles, explainedimpact resistant shinglesLive
  3. AprWhat hail damage looks like on a roof — from the groundhail damage roofLive
  4. AugMetal roof vs. shingles in North Texas heatmetal roof vs shinglesPlanned
  5. SepHow a roof insurance claim works, step by steproof insurance claimPlanned
  6. NovRoof leaking in a winter storm? What to do tonightroof leaking after rainPlanned

Every month, without a meeting

  • Up to 30 articles a month on the Starter plan, researched for your service area
  • Search Console impressions, clicks and positions per article
  • Weekly rankings for the keywords you approved
  • Your phone number and request form in every article
  • One short report every Monday

Example dashboard and plan for a made-up company. The tiles show what is measured, not results.

What your customers type

Damage, costs, decisions. Not trade terms.

Homeowners search the way they talk. Each of these questions can become an article on your site — written for your town.

  • ceiling water stain
  • wind damage shingles
  • how long does a roof last
  • signs you need a new roof
  • flashing leak chimney
  • ice dams on roof
  • architectural vs 3-tab shingles
  • roof financing
  • standing seam metal roof cost
  • roof claim denied
  • storm chaser roofing scams
  • roof inspection cost
  • Storm & hail

    • hail damage roof
    • storm damage roof repair
    • wind damage shingles
    • emergency roof tarp

    Example articleWhat hail damage looks like on a roof — from the ground

  • Leaks & repair

    • roof leak repair
    • roof leaking after rain
    • missing shingles repair
    • flashing leak chimney

    Example articleRoof leaking after rain? Five usual causes

  • Replace & cost

    • roof replacement cost
    • repair or replace roof
    • how long does a roof last
    • signs you need a new roof

    Example articleRepair or replace a 20-year-old roof?

  • Materials

    • metal roof vs shingles
    • architectural vs 3-tab
    • impact resistant shingles
    • standing seam metal roof

    Example articleMetal or shingles for our climate?

  • Insurance

    • does insurance cover roof replacement
    • how to file a roof claim
    • acv vs rcv roof
    • roof claim denied

    Example articleHow a roof insurance claim works, step by step

  • Choosing a roofer

    • roofers near me
    • how to choose a roofing contractor
    • storm chaser roofing scams
    • roofing contractor license

    Example articleHow to spot a storm chaser after a hailstorm

Typical phrasings, not your numbers. Your real list comes from keyword research for your service area — with search volume and difficulty.

Example articles

Written for your town. Checked against the law.

Two example articles for a made-up company. Claims are checked against sources before anything goes out, and the sources are linked in the article.

lonestarroof.example/blog/hail-damage-planoExample

Blog · Storm damage

What hail damage looks like on a roof — a homeowner's guide for Plano, TX

By Lone Star Roof Co. · Plano, TX · made-up company

After a spring hailstorm in Plano, start on the ground: dented gutters, downspouts and vents are the easiest signs. Stay off the roof — a free inspection is safer than a ladder.

1. Check gutters, vents and soft metals

Hail in Plano last night?Book a free roof inspection with Lone Star Roof Co.
Book now

FAQPage How soon after a storm should I file a claim?

  1. Local detail Written for your town: its storms, its roofs, the way people there search.
  2. Lead box Your phone number and inspection request at the end of every article.
  3. FAQ schema Structured data, so Google can read the questions and answers.
  4. Internal link Links to your service pages, where readers book.
lonestarroof.example/blog/roof-insurance-claim-texasExample

Blog · Insurance

Roof insurance claims in Texas: what a roofer may and may not do

By Lone Star Roof Co. · Updated October 2026 · made-up company

What we never writeWe'll cover your deductible!

In Texas, a contractor may not offer to waive, rebate or absorb your deductible — or advertise to adjust your claim. Source: Texas Department of Insurance (opens in a new tab)

As of October 2026

What a roofer can do: inspect, document the damage, explain the steps and meet the adjuster with you. Here is how the claim works.

Rules differ by state — checked per state, never assumed.

  1. Source linked Every legal point links to where it comes from — here, the Texas Department of Insurance.
  2. Dated Rules change. The article says when it was last checked.

Examples for a made-up company (Lone Star Roof Co.). Legal facts as of October 2026 — source: Texas Department of Insurance, “Roofing and insurance: Know the law”.

Where your calls come from

Rent every inspection, or own the answer.

Lead marketplaces, Google Local Services Ads and agencies all have their place. Here is how they differ from articles on your own website.

Lead marketplaces

You pay
Per lead or contact
Shared with other roofers
Can be — some send one request to several pros
When you stop paying
The leads stop
Contract
Depends on the platform
How fast it works
Right away

Google LSA

You pay
Per lead
Shared with other roofers
No — the call comes to you
When you stop paying
The leads stop
Contract
No contract — you set a budget
How fast it works
Right away

SEO agency

You pay
A monthly retainer
Shared with other roofers
No
When you stop paying
Ask who owns the content
Contract
Varies — read it before you sign
How fast it works
Months

StrideRank

Your own articles
You pay
From $57/month
Shared with other roofers
No — your site, your articles
When you stop paying
Articles stay on your website
Contract
Month to month, cancel any time
How fast it works
Months — SEO is slow, and we say so

Keep your ads running in storm week. StrideRank builds what keeps working when the budget stops.

StrideRank is not affiliated with Google.

What it costs

Agency-style articles, without the retainer.

What StrideRank costs — next to what local businesses typically pay others for the same work. Other prices are sourced guide figures, not quotes.

StrideRank

Done for you

What you pay

from$57/ month

Starter plan, billed monthly · or $34 / month billed yearly

  • Up to 30 articles a month
  • Researched, written and published for you
  • Search Console and leads in one dashboard
See all plans

What the same work typically costs elsewhere

Per month

  • SEO agency (most common retainer)$501–$1,000
  • StrideRank$57

Per article

  • Freelance writer (1,000 words)$250–$400
  • StrideRank≈ $1.90

Other prices are guide figures, not quotes. Agency: the most common monthly SEO retainer in a survey of 439 SEO providers (Ahrefs). Writer: the Editorial Freelancers Association 2026 rate chart for blog posts (25–40¢ a word), for 1,000 words. StrideRank per article assumes all included articles are used.

Sources: Ahrefs SEO pricing survey · EFA rate chart

FeatureStrideRankTypical agencyFreelance writer
Articles per monthYes: Up to 30 a monthPartly: 4–8, typicallyPartly: Paid per article
Local keyword researchYes: Built inYes: IncludedNo: You find the topics
Published for youYes: Every week, on your sitePartly: VariesNo: You publish
Search Console reportYes: Weekly + dashboardPartly: On requestNo: No tracking
ContractYes: Cancel any timeNo: Long contractsPartly: Per job
  1. Step 1 Analyze

    Enter your website

    We learn whether you do retail work, insurance work or both, which materials you install and which towns you cover.

  2. Step 2 Approve

    Approve your keywords

    Storm and hail, leaks, replacement, materials, insurance — built from what homeowners near you search. Keep, drop or add your own.

  3. Step 3 Connect

    Connect your site

    WordPress, Wix, Webflow, Shopify or a custom site — or we host the blog for you.

  4. Step 4 Publish

    New articles every week

    Review mode holds each one for your approval — useful if you want to check every insurance sentence. Or let it run.

My work comes from referrals and door knocking. Why SEO?

Keep both. Many homeowners still look a roofer up online after they hear the name. Articles about hail damage, claims and costs are what they find there — on your site, with your number.

Storms move fast. Isn't SEO too slow?

SEO is slow — months, not days. That is why storm and insurance topics go out before the season, so the pages exist when people search. We don't promise that an article ranks the day after a hailstorm.

Can articles talk about insurance claims?

They explain how a claim works, step by step. They never say what an insurer will pay, never offer to cover a deductible and never offer to handle the claim for the homeowner — in Texas and other states that is against the law.

I do retail and insurance work. Can the plan reflect that?

Yes. The plan is built from your website and the keywords you approve, so retail topics and insurance topics can both be in it.

Will you write about storms in places I don't serve?

No. Articles name the towns in your service area, taken from your website and your settings.

Does it work with my roofing CRM?

It works next to it. Calls and form requests from the articles reach your phone and inbox as usual. There is no direct CRM integration today.

Will Google penalize AI-written articles?

Google ranks helpful content, no matter how it was written. What it penalizes is mass-produced pages with nothing new in them. Every article is researched for your services and your area, checked against sources and has to pass a quality check before it goes out.

Who owns the articles?

You do. Everything we publish is yours, stays on your site if you cancel, and can be exported at any time.

Can you guarantee the #1 spot on Google?

No. Nobody honest can — Google's own guide to hiring an SEO says the same. What we show you is every article we publish and what Search Console reports for it.

What does it cost?

Plans start at $57 a month, billed monthly. No setup call and no contract — see all plans on the pricing page.

Free SEO audit

See which roofing searches your site misses.

Enter your website. The free audit shows how Google sees your site today — in under a minute, no account needed.

Free audit in under a minute · no account needed

  • No call needed
  • No contract
  • Cancel any time

Plans from $57/month · 3-day free trial

StrideRank is not affiliated with Google. No ranking guarantees — nobody honest can give one.