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SEO for plastic surgeons

People considering plastic surgery research for months before they book a consultation.

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Typical searches

What patients read before the consultation

Searches read like:

  • “tummy tuck recovery week by week”
  • “breast augmentation vs breast lift”
  • “what does board certified plastic surgeon mean”
  • “rhinoplasty swelling timeline”
  • “mommy makeover consultation” with a city name

Keyword research follows the procedures your practice offers.

Why it matters

They read about recovery week by week, compare procedures, ask what board certification means, worry about scars and want to know what happens on the day of surgery. Much of what they find is forum talk and national sites with little care for accuracy. A practice that answers those questions calmly and accurately on its own website earns trust before the consultation starts. StrideRank writes procedure articles for your services and city, fact-checks every statement against sources, keeps out claims your website does not support and holds each article for your surgeons to approve.

Common challenges

  • Social media sets expectations that the consultation then has to correct.
  • Outcome claims and patient photos are tightly regulated, and careless copy creates risk.
  • Recovery questions fill the phones after every booked procedure.
  • Surgeons have no time to write, and agency copy often overpromises.
Trade talk

How your customers say it — and what you call it.

People search the symptom, not the term. The articles meet them in their words and answer in yours.

  • Your customer types: tummy tuck with lipo at the same timeYou call it: Lipoabdominoplasty
  • Your customer types: scar from surgery is raised and redYou call it: Hypertrophic scar
  • Your customer types: fluid under the skin after surgeryYou call it: Seroma
  • Your customer types: breast implant got hard years laterYou call it: Capsular contracture
  • Your customer types: nose still swollen months after surgeryYou call it: Residual nasal tip edema
  • Your customer types: mommy makeover what is includedYou call it: Combined breast and body procedures
Your season

Your year, the way customers search it

Topics go live before the rush, not in the middle of it.

  1. After New Year

    Consultations get booked

    • plastic surgery consultation
    • financing plastic surgery
  2. Late winter

    Recovery before summer

    • tummy tuck recovery time
    • breast augmentation recovery time
  3. Summer

    Scar care in the sun

    • scar care after surgery sun
    • when can i swim after surgery
  4. Before the holidays

    Time off at year-end

    • surgery over holiday break
    • facelift recovery time
Example topics

Example: a slice of a topic plan

Illustrative titles for a practice

  • Example

    Recovery after a tummy tuck: what the first weeks usually look like

  • Example

    Augmentation or lift: how surgeons decide

  • Example

    What board certification means and how to check it

  • Example

    Swelling after rhinoplasty and why it takes time

  • Example

    Questions to bring to your first consultation

The real plan comes from your approved keywords.

Inside knowledge

Things we write around in your trade

  • Recovery planning decides the date

    Patients book around work and childcare. Articles explain typical recovery in general terms, with sources.

  • Titles that sound alike

    Patients compare cosmetic and plastic surgery credentials. Articles explain board certification as your website states it.

  • Consent governs every photo

    Galleries need patient permission. Articles never use patient images.

How the articles handle it

Results are never promised

Articles describe procedures and typical recovery with sources and never promise an outcome. Before-and-after photos and patient stories stay on your own pages, where your practice controls consent, and approval mode lets your surgeons read every article before it is published.

Rules the articles respect

Where rules vary by state, check yours — this is not legal advice.

Run the free audit
Will articles show patient photos?

No. StrideRank does not use patient photos or patient data. Galleries stay on your own pages under your consent process.

Can our surgeons review articles?

Yes. Approval mode holds every article until someone on your team approves, edits or rejects it.

Does it work for several surgeons or locations?

Yes. Pro covers up to 3 websites, and each location’s city can be part of keyword research.

Related

Similar businesses, comparisons and free tools

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