Why it mattersHeel pain with the first steps in the morning, a bunion that makes every shoe hurt, an ingrown toenail that keeps coming back, a child who walks on tiptoe, a patient with diabetes who noticed a sore that will not heal. They want to know what it might be, what they can try at home and when it is time to see a specialist. A practice that answers those questions carefully on its own website becomes the obvious appointment. StrideRank writes those articles for your services and city, fact-checks them and holds each one for your doctors to approve.