What the blocks are
Besides text, each article gets 4 to 6 building blocks that fit the topic: for example a checklist, common mistakes, do-it-yourself vs. professional, warning signs by urgency, step-by-step instructions, a comparison table, a timeline or a glossary. The content is written for each article; only the design is shared.
Your data
Under Settings → SEO autopilot → Articles → Content & data you can add contact people (name, role, photo), price ranges per service, your main audience, statements that must never appear, and your promises. Blocks that need this data (price range, contact card, emergency box with your phone number, promise) only appear when it exists.
Prices in articles only come from your own price ranges and are marked “from our practice”. If “Prices” is in your topics to avoid, articles name no prices at all.
How blocks are checked
Every block is checked before an article is saved: a block with missing or invalid content is left out, numbers in blocks go through the same fact check as the text, and a block that contains one of your “never say” statements is removed. In WordPress, blocks need plugin version 3.2 or newer to show their graphics.