yourpestcompany.example › blogTiny ants in the kitchen? Where they come from and what worksWhich ants show up indoors here, why spray alone often fails, and when a treatment makes sense.Seeing bugs tonight?Book a visit
termites vs flying ants
yourpestcompany.example › blogTermites or flying ants? How to tell in a minuteWings, waist and antennae — what to look at, and why a swarm inside is worth an inspection.Seeing bugs tonight?Book a visit
pest control safe for pets
yourpestcompany.example › blogPest control with pets at home: what to askWhat a technician will tell you about the product, re-entry times and keeping pets away — no blanket promises.Seeing bugs tonight?Book a visit
Example: a homeowner's search, answered by an article on your website
tiny ants in kitchen — Tiny ants in the kitchen? Where they come from and what works
termites vs flying ants — Termites or flying ants? How to tell in a minute
pest control safe for pets — Pest control with pets at home: what to ask
mice in walls
wasp nest removal
bed bug signs
quarterly pest control worth it
termite inspection cost
StrideRank researches what homeowners in your service area search — ants tonight, a termite inspection next month — and publishes careful local articles on your website every week. You keep every page.
Some homeowners search with ants on the counter. Others research termite protection or a quarterly plan for weeks. Your articles have to work for both.
Tonight
Something is crawling
They read for a minute, then call. The article that answers first — on your site — gets the visit.
ants in kitchen
mice in walls
roaches at night
wasp nest near door
Example
What the article needs
Your number and booking link at the top
What to do — and not do — until the visit
How to tell what it is
Weeks
The service plan
Termites, quarterly plans, mosquitoes, rodent exclusion. People compare and read carefully before they sign up.
termite inspection cost
termite treatment options
quarterly pest control worth it
rodent exclusion
Example
What the article needs
Options explained without scare tactics
Prices only from your site or with a source
Never “safe” or “harmless” about a pesticide
Typical phrasings, not your numbers. Your real list comes from keyword research for your area.
What you get
Plans, not just calls. Every number in one place.
Service-plan and termite articles run all year; seasonal pests go live before homeowners see them. You see what Google shows for each article, and which ones bring calls.
Bayou Pest Co. · DashboardExample
Search ConsoleImpressions and clicks per article
RankingsYour keywords, checked weekly
Calls & requestsFrom the lead box in each article
Topic plan for the year
FebTermites or flying ants? How to tell before swarm seasontermites vs flying antsLive
MarWhat a termite inspection includestermite inspectionLive
AprTiny ants in the kitchen: where they come fromants in kitchenLive
JunMosquitoes in the yard: what a treatment can and can't domosquito treatment yardPlanned
SepMice moving in for fall: how exclusion worksmice in wallsPlanned
NovIs a quarterly pest plan worth it? An honest breakdownquarterly pest control worth itPlanned
Every month, without a meeting
Up to 30 articles a month on the Starter plan, researched for your service area
Search Console impressions, clicks and positions per article
Weekly rankings for the keywords you approved
Your phone number and request form in every article
One short report every Monday
Example dashboard and plan for a made-up business. The tiles show what is measured, not results.
What your customers type
What they see, what it costs. Not product names.
Homeowners search the way they talk. Each of these questions can become an article on your site — written for your town.
What your customers type · Example
what bug is this
silverfish in bathroom
spiders in basement
fleas in house no pets
carpenter ants vs termites
scorpion in house
what bug is this
silverfish in bathroom
spiders in basement
fleas in house no pets
carpenter ants vs termites
scorpion in house
fruit flies won't go away
stink bugs in fall
rats in attic noise
bed bugs or flea bites
ant bait vs spray
pest control how often
fruit flies won't go away
stink bugs in fall
rats in attic noise
bed bugs or flea bites
ant bait vs spray
pest control how often
01
Ants & roaches
tiny ants in kitchen
roaches at night
carpenter ants
ant bait vs spray
Example articleTiny ants in the kitchen: where they come from
02
Rodents
mice in walls
rats in attic
rodent exclusion
mouse droppings
Example articleMice in the walls: how exclusion works
03
Termites
termite inspection cost
termites vs flying ants
termite treatment options
termite swarm
Example articleWhat a termite inspection includes
04
Bed bugs
bed bug signs
bed bugs or flea bites
bed bug treatment
bed bugs after travel
Example articleBed bug signs: what to check first
05
Stinging & biting
wasp nest removal
mosquito treatment yard
fleas in house
ticks in yard
Example articleA wasp nest near the door: what to do
06
Plans & safety
quarterly pest control worth it
pest control safe for pets
how often pest control
eco pest control
Example articlePest control with pets at home: what to ask
Typical phrasings, not your numbers. Your real list comes from keyword research for your area — with search volume and difficulty.
Example articles
Written for your town. Careful with every claim.
Two example articles for a made-up company. Claims are checked against sources before anything goes out, and the sources are linked in the article.
Tiny ants in your Houston kitchen? Where they come from and what works
By Bayou Pest Co. · Houston, TX · made-up company
1After a heavy rain, ants move indoors along baseboards and window frames. Wiping the trail and sealing food helps right away — sprays often just split the colony.
1. Find the trail, not just the ants
2
Ants in Houston?Call Bayou Pest Co. or send a request.
Book a visit
3FAQPage Why do ants come back after spraying?
4Related: ant treatment in Houston →
1Local detail Written for your town: its houses, its people, the way they search.
2Lead box Your phone number and request form at the end of every article.
3FAQ schema Structured data, so Google can read the questions and answers.
4Internal link Links to your service pages, where readers book.
bayoupest.example/blog/pest-control-petsExample
Blog · Safety
Pest control with pets at home: what to ask
By Bayou Pest Co. · Updated October 2026 · made-up company
What we never write100% safe for kids and pets!
1Federal rules treat claims that a pesticide is “safe,” “harmless” or “nontoxic to humans and pets” as false or misleading in its labeling — even with “when used as directed.” Source: 40 CFR 156.10(a)(5) (opens in a new tab)
2As of October 2026
What we write instead: which product is used, what the label says about re-entry, and how to keep pets away until it's dry. Ask your technician before the visit.
State rules for applicators differ — checked per state, never assumed.
1Source linked Every fact points to where it comes from — here, the Code of Federal Regulations.
2Dated Rules change. The article says when it was last checked.
Examples for a made-up company (Bayou Pest Co.). Rule as of October 2026 — source: 40 CFR 156.10(a)(5) (eCFR via Cornell LII).
Where your calls come from
Rent every service call, or own the answer.
Lead marketplaces, Google Local Services Ads and agencies all have their place. Here is how they differ from articles on your own website.
You payShared with other companiesWhen you stop payingContractHow fast it works
Lead marketplaces
You pay
Per lead or contact
Shared with other companies
Can be — some send one request to several pros
When you stop paying
The leads stop
Contract
Depends on the platform
How fast it works
Right away
Google LSA
You pay
Per lead
Shared with other companies
No — the call comes to you
When you stop paying
The leads stop
Contract
No contract — you set a budget
How fast it works
Right away
SEO agency
You pay
A monthly retainer
Shared with other companies
No
When you stop paying
Ask who owns the content
Contract
Varies — read it before you sign
How fast it works
Months
StrideRank
Your own articles
You pay
From $57/month
Shared with other companies
No — your site, your articles
When you stop paying
Articles stay on your website
Contract
Month to month, cancel any time
How fast it works
Months — SEO is slow, and we say so
Keep your LSA running. StrideRank builds what keeps working when you pause it.
StrideRank is not affiliated with Google.
What it costs
Agency-style articles, without the retainer.
What StrideRank costs — next to what local businesses typically pay others for the same work. Other prices are sourced guide figures, not quotes.
Other prices are guide figures, not quotes. Agency: the most common monthly SEO retainer in a survey of 439 SEO providers (Ahrefs). Writer: the Editorial Freelancers Association 2026 rate chart for blog posts (25–40¢ a word), for 1,000 words. StrideRank per article assumes all included articles are used.
Articles explain what a pest is, why it shows up and what helps right away — and say clearly when a licensed technician should treat it. People who read them call the company that helped.
Q2Will articles call our products safe?
No. Articles never call a pesticide “safe,” “harmless” or “nontoxic.” They explain what the label says about re-entry and pets, and link sources.
Q3Will it write prices?
Only the prices on your own website, or ranges with a linked source. Never made-up prices.
Q4Can articles help sell service plans?
Articles can explain honestly what a plan includes and when it makes sense — and every one ends with your lead box. Whether a homeowner signs up is up to them.
Q5Do I still need Local Services Ads?
Probably, for now. Many companies use both. LSA brings calls while you pay; articles keep working when you pause it.
Q6How long until it brings calls?
SEO is slow — months, not days. Impressions in Search Console usually move within the first weeks; rankings and calls take longer, often two to three months, and longer for a new domain.
Q7Will Google penalize AI-written articles?
Google ranks helpful content, no matter how it was written. What it penalizes is mass-produced pages with nothing new in them. Every article is researched for your services and your area, checked against sources and has to pass a quality check before it goes out.
Q8Who owns the articles?
You do. Everything we publish is yours, stays on your site if you cancel, and can be exported at any time.
Q9Can you guarantee the #1 spot on Google?
No. Nobody honest can — Google's own guide to hiring an SEO says the same. What we show you is every article we publish and what Search Console reports for it.
Q10What does it cost?
Plans start at $57 a month, billed monthly. No setup call and no contract — see all plans on the pricing page.
Free SEO audit
See what homeowners near you search.
Enter your website. The free audit shows how Google sees your site today — in under a minute, no account needed.