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SEO for real estate agents

Buyers and sellers research the market and the neighborhood long before they pick an agent.

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Typical searches

Searches from buyers and sellers

People search:

  • “how to prepare your house to sell”
  • “what happens after an offer is accepted”
  • “first time home buyer steps”
  • “home inspection what to expect”
  • “living in” with a neighborhood name

Research follows your market and the areas you serve.

Why it matters

Sellers ask how to prepare a house for listing and what happens between offer and closing; buyers ask what a neighborhood is like, how inspections work and what to expect as first-time buyers. The large listing portals own the listings, but they rarely own local knowledge. StrideRank writes neighborhood and process articles for your market and publishes them every week, so the person who reads your answers already knows the agent who wrote them.

Common challenges

  • Listing portals dominate searches, and agents compete with them for attention.
  • Neighborhood knowledge is an agent’s strength, but it never makes it onto the website.
  • Process questions from first-time buyers take hours of explanation.
  • Agents work evenings and weekends and have no time to write.
Example topics

Example: titles an agent might publish

Illustrative titles

  • Example

    Getting a house ready for its first showing

  • Example

    From accepted offer to closing: the usual steps

  • Example

    What a buyer’s home inspection covers

  • Example

    A neighborhood guide: parks, commutes and errands

  • Example

    Questions to ask before you list

The real plan comes from the keywords you approve.

How it works here

Built for your field

Fair housing applies to every article

Neighborhood articles describe places — amenities, commutes, housing types — and never who should live there. Market figures appear only with a source, home values are never predicted, and approval mode lets you or your broker check each article first.

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Can it write neighborhood guides?

Yes. Add the neighborhoods you serve to your keyword list, and articles describe them with sourced facts.

Will articles include market statistics?

Only with a current source. Figures that cannot be supported are removed by the fact check.

Does it work for teams and brokerages?

Yes. The Agency plan covers up to 5 websites for teams with several sites.

Related industries

Similar businesses

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