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SEO for personal injury attorneys

After an accident, injured people search before they call anyone.

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Typical searches

What injured people search first

Typical searches read:

  • “should i talk to the other driver’s insurance”
  • “how long do i have to file an injury claim”
  • “car accident attorney near me”
  • “who pays my medical bills after a car accident”
  • “slip and fall claim” with a city name

Research follows the practice areas on your website.

Why it matters

They want to know whether they should talk to the other driver’s insurer, what to do with medical bills that keep arriving, how long they have to act, whether a small case is worth a consultation and how contingency arrangements generally work. Billboard firms and lead sellers buy most of those searches. A local firm that answers clearly and honestly on its own website earns the consultation without overpromising. StrideRank writes those articles for your practice areas and jurisdiction, keeps results claims out and holds every article for your review.

Common challenges

  • Billboard firms and lead sellers outspend smaller firms on every injury search.
  • Advertising rules make careless claims about results a real risk.
  • Callers ask the same process questions before every consultation.
  • Attorneys and paralegals are on cases, not on the website.
Trade talk

How your customers say it — and what you call it.

People search the symptom, not the term. The articles meet them in their words and answer in yours.

  • Your customer types: insurance company called me after the accidentYou call it: Recorded statement request
  • Your customer types: insurance offered money right awayYou call it: Early settlement offer
  • Your customer types: who pays my hospital bill if i winYou call it: Medical lien
  • Your customer types: the other driver was partly blamed tooYou call it: Comparative negligence
  • Your customer types: tripped on a broken step at a storeYou call it: Premises liability
  • Your customer types: how much is my case worthYou call it: Damages: economic and non-economic

Personal injury law keywords: the full list, grouped by intent

Your season

Your year, the way customers search it

Topics go live before the rush, not in the middle of it.

  1. Winter

    Ice and crashes

    • slip and fall on ice claim
    • car accident in snow who is at fault
  2. Summer

    Travel and motorcycles

    • motorcycle accident claim
    • rental car accident insurance
  3. Holidays

    Busy roads

    • drunk driver accident claim
    • hit by uninsured driver what to do
Example topics

Example: titles a firm might publish

Illustrative titles

  • Example

    After a crash: what to do in the first days

  • Example

    Talking to an insurance adjuster: what to know first

  • Example

    Deadlines for injury claims and why they matter

  • Example

    Medical bills during a pending claim

  • Example

    What happens at a free consultation

The real plan comes from your approved keywords.

Inside knowledge

Things we write around in your trade

  • The adjuster calls first

    Injured people are contacted by insurers early. Articles explain what a recorded statement is, without telling readers what to say.

  • Treatment gaps get noticed

    Readers ask whether missing appointments matters. Articles explain the general issue and point to a consultation.

  • Referral fees and case sharing

    Some firms refer cases out. Articles mention co-counsel only as your website describes it.

How the articles handle it

No results promised, rules respected

Articles explain processes in general terms for your state, never promise outcomes or quote settlements, and describe credentials only as your website does. Disclaimers your state bar requires can be added in approval mode before anything is published.

Rules the articles respect

  • No unjustified expectations

    North Carolina’s version of Model Rule 7.1, like most states’ rules, bars false or misleading communications, including statements likely to create an unjustified expectation about results — past results can mislead too. Articles quote no verdicts or settlements.

    SourceNorth Carolina State Bar — Rule 7.1 (opens in a new tab)

  • No live solicitation of accident victims

    North Carolina’s Rule 7.3 bars soliciting clients by live person-to-person contact when a significant motive is the lawyer’s pecuniary gain, with narrow exceptions. Articles are published content people find on their own, never outreach to a specific person.

    SourceNorth Carolina State Bar — Rule 7.3 (opens in a new tab)

Where rules vary by state, check yours — this is not legal advice.

FAQ

Common questions

Run the free audit
Will articles mention case results?

No. Results and settlement figures are left out, because advertising rules treat them as likely to create unjustified expectations.

Who is responsible for bar compliance?

Your firm is. StrideRank fact-checks and applies quality rules, and approval mode lets an attorney review every article.

Can it cover several practice areas?

Yes. Car, truck, motorcycle or premises cases can each get topics, following your website.

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