Why it mattersA stiff neck after a week at the desk, a marathon on the calendar, a pregnancy in the third trimester, a gift card that has sat in a drawer since the holidays. Before they book, they want to know which kind of massage fits, whether deep tissue should hurt, what to wear, how to tip and whether their health plan or HSA might help. A practice that answers those questions plainly on its own website looks more trustworthy than a franchise coupon. StrideRank writes those articles for your services and area, keeps health claims careful and publishes them every week.