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Home services

SEO for handyman services

Handyman work is the list on the fridge.

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Typical searches

The to-do list, searched one job at a time

Typical searches read:

  • “handyman for small jobs”
  • “fix hole in drywall”
  • “door won’t latch”
  • “tv mounting service”
  • “home repairs before selling” with a town name

Research follows the jobs on your website, so the plan matches the work you want more of.

Why it matters

A door that will not latch, a hole in the drywall, a ceiling fan that wobbles, a TV that needs to go on the wall, the punch list before a house goes on the market. Homeowners search each job on its own and want to know whether a handyman can do it, whether it needs a licensed trade instead, and how much can get done in one visit. A handyman business that explains that clearly on its own website gets the whole list instead of one small job. StrideRank writes those articles for the work you take on and your area and publishes them every week.

Common challenges

  • Marketplace apps sell the same job to several handymen and take a cut of each one.
  • Customers do not know which jobs a handyman takes and which need a licensed trade.
  • Small jobs are hard to advertise one by one, and the website lists only a few.
  • The owner is the one doing the work, so marketing waits until the evening.
Trade talk

How your customers say it — and what you call it.

People search the symptom, not the term. The articles meet them in their words and answer in yours.

  • Your customer types: door rubs at the top and won’t closeYou call it: Hinge shimming
  • Your customer types: water stain on ceiling shows through paintYou call it: Stain-blocking primer
  • Your customer types: caulk around tub turning blackYou call it: Tub recaulk with mildew-resistant silicone
  • Your customer types: tv on the wall without seeing the wiresYou call it: In-wall cable concealment
  • Your customer types: drywall crack keeps coming backYou call it: Recurring tape-joint crack
  • Your customer types: list of repairs from the buyer’s inspectionYou call it: Inspection repair addendumSellers search it with a closing date in mind.
Your season

Your year, the way customers search it

Topics go live before the rush, not in the middle of it.

  1. Spring

    Outdoor fixes

    • deck board replacement
    • screen door repair
  2. Before listing a house

    Pre-sale repairs

    • home inspection repair list
    • repairs before selling house
  3. Fall

    Winter prep

    • weatherstripping doors
    • caulk windows before winter
  4. Holidays

    Guests and decorations

    • tv mounting service
    • hang christmas lights service
Example topics

Example: titles from a possible handyman plan

Illustrative titles

  • Example

    What fits into one handyman visit

  • Example

    Patching drywall: small holes, large holes and texture

  • Example

    Why a door stops latching and how it gets fixed

  • Example

    Mounting a TV: walls, studs and hiding the cables

  • Example

    The repair list before listing your house

The real plan follows your approved keywords.

Inside knowledge

Things we write around in your trade

  • Jobs get bundled

    One visit for a list of small jobs beats a visit per job. Articles explain how a list gets scheduled as your website does.

  • Inspection reports drive work

    Buyer inspections produce repair lists that sellers have to clear. Articles show how a handyman works through them.

  • Parts and trips

    Customers ask whether you bring the parts. Articles answer only as your site does.

How the articles handle it

Clear about what needs a licensed trade

Rules on what a handyman may do without a contractor license differ by state and by job size. Articles never suggest work your website does not offer, and electrical, plumbing or gas jobs point to the licensed trade unless your site says you hold that license.

Rules the articles respect

Where rules vary by state, check yours — this is not legal advice.

Run the free audit
Can it cover the jobs we do most often?

Yes. Add them to your keyword list, and the plan follows the work you actually want more of.

Will articles say we are licensed or insured?

Only if your website says so. Licenses and insurance your site does not state are left out.

Does it work for a one-person business?

Yes. Articles publish on their own, and approval mode is there if you want to read each one first.

Related

Similar businesses, comparisons and free tools

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