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SEO for estate planning attorneys

Estate planning is the task everybody postpones until something forces it: a new baby, a diagnosis, a parent’s death, a second marriage, a business that has grown.

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Typical searches

What people search when they finally start

Typical searches read:

  • “will vs living trust”
  • “what happens if you die without a will”
  • “how long does probate take”
  • “power of attorney for elderly parent”
  • “estate planning attorney near me” with a city name

Research follows the services your website lists.

Why it matters

Then people search in plain words. Do I need a will or a trust? What happens if someone dies without a will? What is probate and how long does it take? Who should be the guardian of my children? A firm that answers those questions in plain language on its own website makes the first appointment feel manageable. StrideRank writes those articles for your practice and state and holds each one for your review.

Common challenges

  • Online will makers and national legal sites take the first searches.
  • Clients arrive confused about wills, trusts and probate.
  • Rules differ by state, and generic content can mislead.
  • Drafting and signings leave no time for writing.
Trade talk

How your customers say it — and what you call it.

People search the symptom, not the term. The articles meet them in their words and answer in yours.

  • Your customer types: trust that avoids court after deathYou call it: Revocable living trust
  • Your customer types: putting the house into the trustYou call it: Trust funding
  • Your customer types: who makes decisions if i can’tYou call it: Durable power of attorney
  • Your customer types: who gets the retirement accountYou call it: Beneficiary designation
  • Your customer types: trust for a disabled childYou call it: Special needs trust
  • Your customer types: how to handle a parent’s estate in courtYou call it: Probate administration
Your season

Your year, the way customers search it

Topics go live before the rush, not in the middle of it.

  1. January

    Fresh-start planning

    • estate planning checklist
    • update my will
  2. Before summer travel

    Plans before trips

    • will before traveling
    • guardianship for kids if parents die
  3. Year-end

    Gifts and reviews

    • estate plan review
    • gifting to children before year end
Example topics

Example: titles from a possible estate planning plan

Illustrative titles

  • Example

    Will or living trust: questions that decide it

  • Example

    When there is no will: how a state decides

  • Example

    Probate step by step

  • Example

    Powers of attorney and health care directives

  • Example

    Updating your plan after a marriage or a move

The real plan follows the keywords you approve.

Inside knowledge

Things we write around in your trade

  • Life events trigger the call

    Births, marriages, divorces and deaths start most engagements. Articles are planned around those moments.

  • An unfunded trust is a common gap

    Clients sign a trust and never retitle assets. Articles explain why funding matters in general terms.

  • Families read together

    Adult children often research for parents. Articles speak to both without assuming who decides.

How the articles handle it

Plain language, state law respected

Articles explain concepts in general terms and remind readers that state law and their own circumstances decide. They promise no tax result and describe your credentials only as your website does, and approval mode lets you review each article.

Rules the articles respect

  • No misleading statements

    North Carolina’s version of Model Rule 7.1, like most states’ rules, bars false or misleading communications about a lawyer’s services, including statements likely to create unjustified expectations. Articles promise no tax result and describe credentials only as your website does.

    SourceNorth Carolina State Bar — Rule 7.1 (opens in a new tab)

Where rules vary by state, check yours — this is not legal advice.

Run the free audit
Will articles give legal advice?

No. Articles explain concepts in general terms and invite readers to a consultation for their own situation.

Can it write about probate and trust administration?

Yes, if your website offers them. The plan follows your services.

Can an attorney approve each article?

Yes. Approval mode holds every article until someone at your firm approves, edits or rejects it.

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